3 Idiots, starring Aamir Khan, directed by Rajkumar Hirani and produced by Vidhu Vinod Chopra, is one of the biggest hits of Bollywood. It broke records at the box-office and continues to make money for its stakeholders.
The evidence of its popularity cutting across demographics is below. Of the approx. 4M users who were analyzed, 3 Idiots ranked the most popular film, with users liking or expressing a positive sentiment towards the movie.
Two other movies starring Aamir – Rang De Basanti and Dil Chahta Hai also feature in the top films for these users.
The demand for clean, wholesome entertainers will never go away.
Our Natural Language Processing (NLP), Machine Learning and Semantic Technologies help us establish relationships between users, brands, stars who endorse those brands, movies, affiliation to social causes & prediction of voter inclination.
Watch this space for more analyses on other brands, stars, movies, causes and election analytics.